How Social Media Marketing MIGHT HELP YOUR ORGANIZATION Thrive

The traditional marketing model was to get as many eyeballs on your product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional types of marketing are no longer effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Marketing on the Internet was originally made popular through the use of Websites and optimizing the websites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media marketing is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of blogging platforms 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to create content and businesses are incentivized to talk to their customers.

The days of broadcasting your product or services message out to the masses and longing for a response have died. People don’t want to obtain nameless, faceless companies. Not merely are consumers watching the ‘man behind the curtain’, however they also want to know what others say about your service or product. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform permits small businesses to reap the benefits of consumer word of mouth advertising like social media.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The main advantage of social media marketing is that you’ll have the opportunity to connect with networks of potential customers that you would otherwise struggle to come across utilizing other traditional marketing techniques and also SEO.

Personal Growth of Mouth Marketing- Word of mouth marketing has always been the most influential way to generate sales. With social media marketing, it is possible to create raving fans who’ll voluntarily promote your product and services to their networks of friends. Needless to say, if your service or product is poor, you may suffer the reverse great things about this.

Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.

Customer Retention – Web 2 2.0 platforms are the perfect places to talk to your customers about new products, special promotions, or merely to educate them on your business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs that will in turn lead to repeat business and referrals. Remember, the main element to this type of communication is to be content rich; don’t use these avenues to pitch your product or service.

Rapid Results – The effective and successful implementation of a social media plan will create almost immediate results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term given that the communication and updating of your social media marketing presence is maintained.